What We Do

Atoned Health & Wellness Studio serves as a unique health center in Branson which offers outpatient family medicine services by a board-certified Family Nurse Practitioner with focus on health and wellness services, individualized nutrition and exercise plans, weight management programs, superior raw ingredient supplements, and vitamin enhanced teas.

Why Choose Us?

We provide the best

Comprehensive assessment, resourcesand follow up for healthy lifestyle management in Stone and Taney Counties.

We provide the best

Neutraceuticals, supplements, and nutrition products that have been inspected by the Food and Drug Administration for quality standards and certified USDA organic

We provide the best

Diversity of healthcare services across the lifespan that focus on care of the whole-person through routine health maintenance, health promotion and wellness, and disease prevention


Mission & Vission


“To server as the hands anf feet of Christ, through the ministry of teaching and healing, glorifying Him in all that He has called us to do”


“To inspire those we serve to live active, healthy lifestyles, offering services focused on care of the whole-person through health promotion and disease prevention”


Meet the Owner

Why I Started this business?

As a Family Nurse Practitioner in Branson,  I see the need for health promotion and disease prevention daily. Given the staggering statistics for obesity and chronic disease in Stone and Taney Counties, the focus of care should primarily be prevention. I believe we can prevent many acquired chronic co-morbidities by living healthy, active lifestyles. For this reason,  I will offer comprehensive healthcare, weight management, and healthy lifestyle coaching.

My Qualifications

l have over 12 years of experience as a Registered Nurse in both the critical care
setting, postpartum mother/baby care, LEAN management, and directing clinic practices. I have spent the last four and a half years as a Family Nurse Practitioner
for Mercy Family Medicine Branson, managing care of patients across the lifespan.

Goals for the Business

Atoned Health & Wellness Studio will equip patients with the tools to live healthier lifestyles with proper nutrition and physical activity. We will offer whole-person and comprehensive healthcare to improve the health of those we serve. Our goal is to shift the pendulum of healthcare from a model of management to a model of prevention.

The way to get started is to quit talking and begin doing.

-Walt Disney



Our board-certified Family Nurse Practitioner works under the supervision of Dr. Charles Rasmussen, MD, providing general family practice services including:

*Comprehensive Physical Exams/Routine Care
*Comprehensive Labs
*Health Consultations
*Body Composition Analyses
*Individualized Nutrition & Exercise Counseling
*One-on-one as well as group support
*Weekly to Monthly follow-up based on goals
*Private label raw ingredient supplements

Health e Wellness Promotion, Disease Prevention, Weight
Management, Nutrition Counseling, Exercise Counseling, Family Medicine, and Raw Ingredient Supplements


The Problem

*Lack of access to healthcare services in rural Missouri due to shortages in primary care.

*Focus of care in conventional medicine is disease management.

*Lack of time and resources for physicians to provide appropriate patient education and healthy lifestyle promotion

*Patients are often told they need to improve their health, get active, and lose weight but fail to provide education, resources, and counseling to reach these health goals.

*Current gaps in health programs and absence of evidence-based health promotion programs and interventions.

The Solution

Solution 1

*Expand services in our community by offering medical provider prescribed lifestyle modification programs that accompany comprehensive primary care.

*Collaborate with local physicians to offer services to their populations when they lack the time and resources to meet the wellness needs of their patients.

Solution 2

*Initiate a weight management
program that offers comprehensive evaluation with diagnostics to tailor programs to meet individual needs.

*Follow patients closely to ensure their success for years to com.

*Offer supplements, nutritious foods, and beverages on-site for convenience when on-the-go.


Business Idea

Healthcare Clinic: Clients/Patients will be offered comprehensive healthcare services based on a fee-for-service model. A typical office co-pay of $85 will be charged for each office visit. Payment is due when services are rendered. Clients/Patients are able to submit charges to their insurance company for reimbursement. Each service offered will accumulate a charge to the total cost of the visit. Laboratory and Radiology services are charged separately from the visit, providing additional revenue stream for the business.

Weight Loss Clinic: Clients are offered a health screen to include a comprehensive exam, vitals, measurements, body composition analysis, metabolic analysis, and laboratory with individualized meal and exercise plan, and health journal for $350. Weekly weigh-ins and monthly check ups with adjustments to plan will follow at a charge of $50 per month. Food scales offered at $20 each.

Retail Product Idea

Retail Product Features


The Market

Health Clinic: Target market- local individual in need of primary care services at any age.

Weight Management: While this can be a service for children with obesity, our target market is ages 18 and up.

Majority of population: Females ages 16-65

About Your Customer

Where can your customer be found?

What motivates your customer?


Market Research

Research suggests for the past 100 years or more dieting has been viewed as suffering, leading to a 95% fail rate. This is largely due to lack of individualization of plan, too few calories, and lack of variety of foods and meals.

Tools to a successful weight management program



Darla Howe, MSN, APRN, FNP-C currently holds a 5 star rating for the practice of Family Medicine across the lifespan in Branson.

Darla is amazing. She is kind and caring and spends time with you. I love her!!
MARCH 24, 2021
Have referred two other families to Darla Howe, who have been just as pleased as I have been.
MARCH 9, 2021
Darla makes my visit so relaxing. I know will walk away with complete confidence regarding medication, follow-up and understanding. She is an excellent listener and encourager.
AUGUST 7, 2020
Darla Howe, NP is a fantastic provider. I really love how she seems genuinely concerned about me and my health. I feel like she really cares and I'm not just a number.
APRIL 27, 2021
She is VERY knowledgeable, very caring, very intelligent.
MARCH 4, 2021
Darla Howe is wonderful. She always listens to me and gives me time to discuss all my concerns. I would highly recommend her to anyone.
AUGUST 7, 2020


The definition of ATONE is to make up for errors or deficiencies. Atoned Health + Wellness Studio assists patients with reversing poor lifestyle choices that has affected their overall health. Many chronic conditions are preventable and curable with healthy lifestyle modification. Think of the healthcare savings that could be achieved for individuals and employers if they did not require expensive diagnostics and medications. The pendulum of healthcare must shift from management of disease to prevention of disease so that we can stop surviving and start thriving.

Atoned Health

Competitor #1

Competitor #2

Competitor #3

Board-certified medical provider

Comprehensive physical exam

Comprehensive and specialty

Body composition analysis

One-on-one nutrition counseling
with customized meal plans


Fresh nutritious foods – not

Close follow-up with weekly

Exercise Counseling

Psychological support


Key Findings

Market Research


Missouri is one of the heaviest
states in the country, with 35% of adults obese and 31% of children ages 10-17 overweight or obese.

Physically inactive adults

The percentage of adults who is 30.6% when compared to the
National average of 26.4% physically inactive adults.

Chronic Disease

In Missouri, about 95% of are physically inactive in Missouri adults over 65 had at least one chronic disease of the 13
most common chronic co-morbidities.

  • Missouri is considered one of the highest
    rates of obesity, physical inactivity, and
    chronic disease.
  • More than 80% of adults over 65 have atleast 2 co-morbidities and 65% had atleast three.
  • The projected total cost of chronic disease from 2016-2030 in Missouri is $828 billion.
  • Obesity rates for Stone County are
    32.5% and Taney County 31%.
  • Costs associated with physical inactivity account for more than 11% of total health care expenditures.
  • The medical costs associated withobesity among adults is estimated at$147 billion dollars.

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